Our country misinterprets by having too many stories and policies,
Only outside of their destortion can truly creative freedom exit.
(自由) → 自由
SOUMO is a fashion label that breaks away from the traditional cycles of seasonal collections and the mass-production, mass-consumption model embraced by conventional fashion brands. The brand's philosophy is to offer only what is needed, when it is needed, aiming to create items that are cherished and endure over time. This approach is not a statement of opposition or an antithesis to anything but rather a quiet exploration of a way of being that harmonizes with nature, reflecting the ethos of living in the present.
DESIGNER
YUTA YAMAMOTO
THE CREATIVENESS
The Liberation from freedom foster creativeness in this country fulfilled with the innumerabl facile (freedom) contexts; this is ascribed to the confusion of a principle with an exception due to circumstances of creaters.
THE PRODUCT
The product per se is concluded in each section. All released products have no conection and common context for the purpose of being constructed at the discretion of the wearer.This is a conclusion deduced from our hypothesis and likewise: a cardinal principle of our creations.
THE SECTION
The section is each created in each product to place the issue on record. The recording has been started from the section: 01/01. Afterwords, the product has been continuosly released with pauses irregulary ie the sections
HISTORY of SOUMO 2016 - 2023
- 01/01
- 02/02
- 03/03
- 04/04
- 05/05
- 06/06
- 07/07
- 08/08
- 09/09
- 10/10
- (自由)→自由
- 11/11
- 12/12
- 13/13
- 14/14
- 15/15
- 16/16